Testing the ad banners, newsletters and Web content for the best results
Discover what advertising content to display at the right time, to the right customer with Createst. Two goals are achieved with our adverting test service Createst :
- Increase the traffic of your Web site
- Raise your response rate.
Better than focus groups and surveys
The consumers are so much probed these days that traditional marketing researches are less and less reliable. Studies show that people tend to tell you how they would like to act, some are shy to tell you the truth while others show bias towards their last experience when they participate in surveys or focus groups. And this is without counting the number of persons that refuse to participate.
Looking at these facts and the need for a more reliable statistical solution, ParadiVision has put together Createst. Createst is a new breed of advertising research services. Tests are realized on a sizeable sample of your Web customer base as part of their actual visits. The results tell you the actual behaviors of your customer base.
At the end of the study, you will know which banners bring you more traffic, which promotions trigger more sales or how the content of your Web site should be organized.
Createst comes in three versions
Createst Banners test the ad banners that you place on external sites or the banners published on your site.
Createst Newsletters is use to test the design, the copywriting and the content type that will most likely improve the readership of your newsletters. We can test the frequency factor for your newsletters.
Createst Web Content can be done on a single page, a few pages or your entire Web site. This analysis looks at the relevance and the impact of the content, the structure, the page layout and visual presentation. Createst Web Content investigates what content and how it should appear on your Web site.
How does a Createst project work?
After reviewing the current situation with your team, ParadiVision produce two or three versions per tests. That is, we produce the graphic material, the content, the programming and the set up of the database where the visitors' behaviors will be stored. A marketer-statistician at ParadiVision will keep an eye on the tests results as they progress and determine if adjustments are necessary. The overall test conclusions will be delivered on a report at the end.
|
