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Project:
imavision.com Web site
Client: Imavision.com :: Montreal, QC
Industry: Movie and Television Industry - Distribution & direct marketing
Mandate: Design and development of a bilingual eCommerce site
Imavision.com has been distributing television programming and series from around the world for more than 15 years. By broadening its horizons, it is now a well-known player in the international market. Imavision.com is the direct marketing company of Imavision Distribution.
Imavision.com currently operates 3 eCommerce Web sites, all powered with ParadiVision's technology and design services. Imavision.com sells by catalogue, call center and online French and English speaking VHS, DVDs and music CDs to consumers.
Their bilingual Web sites have all pages in mirror and Web users can shop in the currency of their choice (CAD or USD).
Results:
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Better customer loyalty and higher sales generated both online and offline
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Large active prospect list acquired though the Web site
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Superior response rate with email campaigns for DVD pre-orders – campaigns done with in-house subscriber lists
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More than 90% of the Web shoppers prefer the current Web site done by ParadiVision (the previous one was designed by another firm) (source : online survey done on imavision.com)
Visit the Web site
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