Answers to the most frequently questions
Q. How do we work with a Web & Multi-Channel Commerce Agency?
ParadiVision designs, sets up and puts into operation your marketing, sales or customer care initiatives. ParadiVision will be happy to collaborate with your Communications Agency or Graphic design firm, if you have one. Once we put your services in operation, your initiatives are fully operational.
For quality assurance, ParadiVision does not support any do-it-yourself solutions before the services are implemented. When you go to see a doctor, you do not perform the examinations yourself. That is the same thing for us. Only once your service is put in operation can you run it yourself.
With our hosted application services (ASP services), you are free to maintain the content and run the activities yourself. If you wish, we can take care of these tasks as well.
Q. It is usual for an agency to deal with marketing, sales and customer care services. Why ParadiVision is able to do so?
For the last decade, ParadiVision has developed systems for direct marketers and cataloguers. Theses systems streamline their entire operations. Through this experience, we learned hands-on that the biggest challenge facing companies are the integration of their marketing, sales and customer care initiatives. This is how we come up with the idea to provide services to solve this common problem.
By taking into account the 3 main activities of any business, our fully integrated services provide the added value of saving you time and money in running your business. Furthermore, you will be able to provide superior customer experience and service to your consumers. Our conclusion: Happy customers become loyal customers.
Q. Why do I need to hire a professional Web designer and eCommerce specialist?
Websites done by ParadiVision all shared a common element: the Web users are at the centre of our considerations. Doing a good Web site requires know-how and experience. You need to keep up to date with trends, technology and users expectations. You need to know when and how to apply the best practices.
A research done at the end of 2004 show that slow loading Web pages costs billions of dollars in lost sales every year. Newspapers and ISPs let you believe that Web site downtime should be your number 1 concern. But in reality, when you calculate e-Tailers losses due to downtime and slow loading Web pages, you find that 74% of the losses are due to slow pages. So hiring a professional Web designer that is aware of these facts can make a difference in the amount of revenues generated by your eCommerce site.
Even on TV, a revolution is occurring where TV viewers with personal recorder videos (PVR) like TIVOs and media centers take control of how and what they view. The TV networks are not anymore in control with these groups of viewers, a group that grows by 30% each month in the last quarter of 2004 . More common, the zapping technique shows that viewers want to be in control.
These facts demonstrates that your Web sites must meet the Web users requirements for them to visit your Web site more than once. ParadiVision keeps tracks of trends occurring on the Web, the traditional media and the advertising industry. We incorporate this knowledge in our Web site design and development.
Our best advise for you is to make sure that your Web visitors find easily the content they are looking for when they visit your site. People value information and content. ParadiVision puts special attention to how your content will be organised and presented. We work on making intuitive forms and easy to shop eCommerce sites.
And I did not talk about the search engine optimization requirements that should be embedded in the design of the Web site from the start. All more reasons to use the services of ParadiVision to create your Web site.
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